By: Hannah Adkisson, Contributing Writer
The Centralia, Missouri, FFA Chapter was one of only seven chapters in the nation to be handpicked by Mycogen Seeds to participate in their pilot seed promotion. During the promotion, students will learn about the sales process and have the opportunity to apply their acquired skills when they speak with local farmers.
For this promotion, Mycogen Seeds is providing the seven chapters the opportunity to earn money on each bag of corn seed that is sold. Additionally, Mycogen will donate money to each chapter’s state FFA association and to the national FFA organization. Because this is the first year the company has offered this program, they chose FFA chapters they felt exemplified excellence and community involvement. According to Scott Stone, Centralia FFA advisor, “Mycogen Seeds sales rep Kory White had seen some of our FFA members present at various crop field days and was impressed with the quality of our students. He said our chapter had a reputation of being involved in various activities. He felt like our members and students would take the project seriously and work hard to make it successful.”
One of the most important aspects of this project is the real-world skills students will gain. Before the official start of the promotion, White hosted a training session for the students who were selected to participate. During the session, White taught students about aspects of sales and marketing, agronomical traits of their seeds and how to match a customer’s needs to a product.
From start to finish, students will be involved in the entirety of the sales process. The Centralia FFA Chapter will be hosting a presentation for local producers who may be interested in purchasing Mycogen’s seed. Following the presentation, students will have the opportunity to take orders from interested producers, and they will also be involved in the placement and delivery of orders.